Performance Marketing Agency
Systematic lead generationfor your business.
Professional setup and management of Google Ads and Meta Ads campaigns. We've digitized thousands of launches, so we can protect your budget and start advertising to an audience ready to buy.
E-commerce
Versace Home
3929%ROAS
Отели
Rest Ski Hotel
$1,52CPA
Рестораны
FoRest
$1,3CPA
Отели
Westhills
$1,64CPL
Рестораны
Restaurant Michelin
$1,5CPA
Недвижимость
VD Group
740Leads
B2B
BoaRD Club
$5CPL
Отели
Wood Apartments
10 330%ROAS
Развлечения
Smart Cinema
189KPurchases
Салон Красоты
Bramanto Salon
743%ROAS
Логистика
BestUsMoving
3205%ROAS
Meta Ads·Google Ads·TikTok·Strategy·ROAS·Leads·SEO·SMM·Performance·Results·Meta Ads·Google Ads·TikTok·Strategy·ROAS·Leads·SEO·SMM·Performance·Results·
02 — Why us
We work so that clients stay.
Not because we talk nicely. Because every Monday you see the numbers — and they grow.
01
Unique edgeMarketing Monday
Every Monday at 9:00 you get a full weekly review: what worked, what didn't, what we test next. No black boxes.
Includes:
→ PDF review explaining every metric
→ Personal chat with your project manager
→ Video call with a ready plan for the next week
02
DatabaseDatabase of ready ad funnels
We've digitized ~10,000 ad launches — so we can protect your budget and launch straight to your potential audience.
From $300 to $1,000That's what we typically save clients every month
03 — Our process
How we work on a project
1
Business deep-diveA 3-hour workshop to map pains, needs, and product advantages
2
Financial modelWe decompose the media budget: CPM, CTR, CPA, ROAS, ROI, LTV
3
Channel mixWe pick efficient ad channels and platforms to acquire customers
4
ExecutionWe assemble one funnel and start acquisition
5
ScaleWe scale profitable combinations that drive profit
04
CreativityAd creative library
2,000+ creatives across 50 niches with an average CTR of 4.2%. You've probably already seen some.
05
EngineeringWe build the impossible
Our tech skills let us ship custom products with no market equivalents.
03 — Clients
Who we work with
Rest&ski
Marmaros
Westhills
Solimia Home & Versace
Smartcinema
Board Club
DUAN
Mywaybus
Eberra
Aqua-print
EcoSpace
VD Group
Wood Hotel
Brosco
Sensory Word
Rest&ski
Marmaros
Westhills
Solimia Home & Versace
Smartcinema
Board Club
DUAN
Mywaybus
Eberra
Aqua-print
EcoSpace
VD Group
Wood Hotel
Brosco
Sensory Word
Online Pereklad
La.Krechuni
Vedmezha Hora
Yarify
Present Simple
fint8
Nafta Aparts
YOY 3 Michelin stars
Forest
Kurultay
Miliform
Avanturist
Volvo
EDA
Online Pereklad
La.Krechuni
Vedmezha Hora
Yarify
Present Simple
fint8
Nafta Aparts
YOY 3 Michelin stars
Forest
Kurultay
Miliform
Avanturist
Volvo
EDA
04 — Niche expertise
How we work with your niche
Not one client — one case. Deep niche expertise: common mistakes, our strategies, aggregated results across multiple clients.
✓ What matters in this niche
- Seasonality — we adapt ad campaigns to the season
- Mobile booking — often >70% of traffic
- Working with OTAs: reduce dependence on Booking and Expedia through direct booking
- Average booking window: ads must account for 3 / 14 / 60-day booking windows
- Premium rooms sell through emotion and video content
- Ad budget management — proven setups save up to 80% of ad spend
✗ Common mistakes
- One pixel on all pages without segmentation
- Ads without retargeting for room viewers
- Same ads for winter and summer seasons
- Ignoring the «Families with children» audience for family hotels
- No analytics on actual bookings
- Heavy dependence on Booking.com
Our approach to the niche
01
Funnel audit
We review the full path: ad click → website → booking. Where do we lose people?
02
Seasonal plan
3 campaign scenarios: peak season, shoulder, low. Different budgets.
03
Direct channel
Meta + Google for audiences who viewed but didn't book.
04
Scale
Look-alike from top guests. Expansion into adjacent GEOs.
80%Average occupancy
$1.32Average CPA
3200%Average ROAS
15+Hotels working with us
Video case · 12 minBreakdown: how we drove 80% direct bookings at Rest Ski Hotel
“Before working with Horison, 80% of bookings came through Booking. Now it's 80% direct. That changed the economics of the entire business.”
Ирина Мельник
Owner · Rest Ski Hotel
“The Monday report became our standard. We finally understand what's happening in advertising and why.”
Сергій Бойко
General Manager · Alpine Lodge
Checklist before launching ads in this niche
Prepare Instagram + TikTok landing pages for ad launch. Fill the page with posts (12 minimum) and Reels (10+)
Check site speed, make sure every button works, and review pages on both mobile and desktop
If you work with a website — connect analytics systems Pixel, GA4
Verify conversion tracking on the site so events fire 1:1
Prepare an ad strategy based on seasonality
Create ad creatives — video and static
Connect a CRM system and build a sales funnel
Create a dashboard to collect data from ad campaigns
Working in the «Hotels and hospitality» niche?
Book a review — we’ll show exactly what to change in your case✓ What matters in this niche
- Long sales cycle: clients may take weeks to months to decide, so you need a nurturing system and repeat touchpoints
- Qualification matters more than lead volume: we filter inquiries by budget, area, property type, purchase timeline, and payment method
- Segmentation by property and intent: new builds, resale, rentals, commercial, investment — separate setup for each segment
- Visuals build trust: video tours, floor plans, neighborhood, infrastructure, and real photos drive engagement better than abstract banners
- Retargeting is essential: users rarely submit a lead on first contact, so you need return and nurturing sequences
✗ Common mistakes
- Running ads for everyone without qualification by budget and purchase goal
- One landing page or one form for different property types
- No campaign split by development, area, price, and property type
- Leads not passed to CRM or managers respond too slowly
- No end-to-end analytics: unclear which campaigns drive views, bookings, and deals
- Generic creatives without specifics: price, size, area, floor plan, purchase terms
- No work with warm audience: site visitors, form openers, messenger contacts, video viewers
Our approach to the niche
01
Segmentation
Campaigns by type, price, GEO. Separate budget for each property.
02
Qualification
Form with filters: budget, type, timeline. We filter out non-target leads.
03
Look-alike
Audience from real buyer database × 2–5%.
04
Retargeting
14-day nurturing cycle: separate ads for each stage.
10330%Record ROAS
$10Average CPL
$5 млнEarned for clients
5+Projects
Podcast · 28 minHow we achieved 10,330% ROAS for an apart-hotel
“Over a year we invested $9,600 and made over a million dollars in profit. The numbers seemed unreal at first.”
Алина Коваль
CEO · Wood Apartments
“CPM dropped from $28 to $6. It's not magic — it's proper audience segmentation that Dmitry explained in plain terms.”
Олег Нечипоренко
Director · Helios Estate
Checklist before launching ads in this niche
Segmentation by development / budget / GEO
Pixel + GA4 + CAPI events configured
Mobile version of landing page checked
Call tracking and CRM connected
Separate campaigns for cold and warm traffic
Retargeting for property card views
Look-alike based on closed deals
Creatives adapted for different audience segments
Working in the «Real estate and development» niche?
Book a review — we’ll show exactly what to change in your case✓ What matters in this niche
- Product economics determine scaling: we calculate margin, average order value, CPA, and acceptable ROAS before launch
- Feed quality directly affects sales: titles, photos, prices, availability, categories, and descriptions must be set up correctly
- You can't promote the entire catalog the same way: products are split by margin, demand, seasonality, and stock levels
- Retargeting captures warm demand: we bring back users who viewed products, added to cart, or started checkout
- UGC and real reviews build trust: especially in fashion, beauty, home, electronics, and mass-market segments
✗ Common mistakes
- Launching ads without calculating margin, CPA, and break-even point
- One budget for the entire catalog without splitting products by profitability and demand
- Poor product feed: errors in titles, photos, prices, availability, and categories
- No dynamic retargeting for cart, product views, and abandoned checkout
- Ads lead to product pages with poor photos, weak descriptions, or inconvenient purchase flow
- No link between ads and email / SMS / messenger follow-up after abandoned cart
- Only ROAS is measured, without margin, returns, repeat purchases, and LTV
Our approach to the niche
01
Economics audit
We calculate margin, average order value, acceptable CPA, break-even point, and target ROAS before launching ads.
02
Catalog audit
We check the feed, photos, titles, prices, availability, categories, and correct product transfer to ad platforms.
03
Product segmentation
We split the catalog by margin, demand, seasonality, price, stock, and scaling potential.
04
Shopping / Performance Max
We launch product campaigns in Google with split by categories, priorities, and product performance.
05
Meta Advantage+ / Catalog Ads
We use automated campaigns and dynamic ads to scale sales.
06
Dynamic Retargeting
We bring back users who viewed a product, added to cart, or didn't complete purchase.
07
UGC creatives
We test reviews, unboxings, testimonials, product demos, and before/after scenarios.
08
Sales analytics
We look not only at ROAS, but also CPA, CPO, CAC, average order value, site conversion, returns, and repeat purchases.
7929%Record ROAS
$30 000Monthly ad budget
15+E-commerce projects
$2.5 млнEarned for clients
Video breakdown · 18 minBreakdown: 3929% ROAS for premium e-commerce in UAE
“A manual audit of 5,000 queries — something we never did ourselves. The result speaks for itself: $255K in profit.”
Ahmad Al-Rashid
CEO · Luxury Home Atelier Dubai
“We moved from «run ads» to «manage a system». Now I understand every number in the dashboard.”
Ольга Стець
Owner · Velure Studio
Checklist before launching ads in this niche
Margin, CPA / CPO, and target ROAS audit
Google Shopping / Performance Max + Meta Catalog Ads configured
Product feed checked: prices, availability, categories, photos
Catalog segmentation by margin, demand, and seasonality
Pixel + GA4 + Conversions API events configured
Separate campaigns for bestsellers and high-margin products
Dynamic retargeting for views, cart, and checkout
UGC creatives adapted for different product categories
Working in the «E-commerce and online stores» niche?
Book a review — we’ll show exactly what to change in your case✓ What matters in this niche
- Geo-targeting 1–3 km from the venue — the key parameter
- Micro-moments: Friday evening, Sunday brunch, birthdays
- Delivery and dine-in — different audiences with different triggers
- Reviews and UGC food photos convert better than staged shots
✗ Common mistakes
- Broad geo-targeting across the entire city
- Same ads on Monday and Friday
- Ads only for new customers — no work with loyal audience
- Ignoring Google Business Profile as an ad tool
Our approach to the niche
01
Geo focus
1–3 km radius, segmentation by neighborhoods with different demand.
02
Scheduling
Peak hours: lunch, Friday evening, weekends. Different bids.
03
UGC mechanics
We drive guest photo content through offers and contests.
04
Loyalty
Retargeting for visitors. Special offers for return visits.
+280%Online orders
4₴CPA
×3.8ROAS
6+Projects
Video breakdown · 15 minHow we increased restaurant online orders by 280% in one quarter
“We thought restaurant advertising was just «pretty food photos». Turns out, knowing when and to whom to show them matters more.”
Михайло Гришко
Owner · North Bakery
“A cost per conversion of 4 hryvnia is not a mistake. The right micro-moment mechanics really work.”
Катерина Лис
Marketing · FoodCourt Kyiv
Checklist before launching ads in this niche
Geo-targeting set to 1–3 km from the venue
Campaigns split by time of day
Google Business Profile ads launched
Retargeting for site visitors in place
UGC content tested in ads
Events configured for online ordering
Separate campaigns for delivery and dine-in
Holiday dates added to the schedule
Working in the «Restaurants and food business» niche?
Book a review — we’ll show exactly what to change in your case✓ What matters in this niche
- Each procedure — a separate campaign with its own patient pain point
- Trust matters more than price: doctor photos and reviews work better than discounts
- Geo-targeting 5–7 km and age segmentation
- Retargeting for «viewed service but didn't book» — the highest-converting audience
✗ Common mistakes
- Generic clinic ads without highlighting specific services
- No pixel on the booking page
- Broad age targeting without segmentation
- Ignoring audiences who already visited the site
Our approach to the niche
01
Service segmentation
Each procedure — its own campaign, ad, and pain point.
02
Geo + age
5–7 km from the clinic. Age matched to procedure: implants vs braces.
03
Trust
Doctor photos, certificates, real reviews in ads.
04
Retargeting
7-day nurturing cycle for service viewers.
+312%Appointments
€18CPL
4.4×ROAS
4+Clinics
Podcast · 22 minDentistry: from €80 to €18 per patient — how we did it
“We finally understood that marketing isn't just «running ads». It's a system built for each specific procedure.”
Александр Ли
CMO · Kairo Dental
“Appointments tripled in a quarter. Most importantly — CPL dropped from €80 to €18. That changed the entire clinic budget.”
Наталія Воронова
Chief Physician · Orbit Clinic
Checklist before launching ads in this niche
Campaigns split by procedures
Pixel configured on booking form
Geo-targeting 5–7 km from clinic
Age segmentation for each service
Doctor photos used in ads
7-day retargeting cycle launched
CRM connected for new patient tracking
Patient reviews added to creatives
Working in the «Medicine and dentistry» niche?
Book a review — we’ll show exactly what to change in your case✓ What matters in this niche
- Lead quality matters more than quantity — filtering by role and revenue
- LinkedIn + Meta — the combo for professional audiences
- Long sales cycle requires a nurturing funnel with multiple touchpoints
- White paper / case study as lead magnet delivers 3× more qualified leads
✗ Common mistakes
- Ads without role filtering — we get everyone
- No nurturing sequence after first touch
- One ad for the entire customer journey
- Ignoring LinkedIn as an ad platform
Our approach to the niche
01
ICP profile
We define the ideal client: role, industry, revenue.
02
Lead magnet
Case study or checklist as first touch — filters serious prospects.
03
Nurturing
Email + retargeting 30-day touchpoint sequence.
04
Qualification
Form with revenue filters screens out non-target leads upfront.
$5Record CPL
×12LTV/CAC
20Leads/$700
3+B2B projects
Video breakdown · 20 minB2B leads at $5: BoaRD Club case and why it worked
“An entrepreneur lead used to cost $80–120. Now it's $5. The team thinks like partners — they look for where to lose less.”
Максим Дробот
Director · BoaRD Club
“The most valuable thing is the right audience filter. We don't need everyone. We need entrepreneurs with revenue from 50k.”
Олексій Ставничий
CEO · Rockside B2B
Checklist before launching ads in this niche
ICP defined: role, industry, revenue
Form with client parameter filters
LinkedIn Ads configured (if audience is there)
Lead magnet in place: case study or checklist
Nurturing sequence launched
CRM configured with qualification stages
Retargeting split by funnel stages
A/B test: general offer vs specific pain point
Working in the «B2B and corporate services» niche?
Book a review — we’ll show exactly what to change in your case✓ What matters in this niche
- Visuals are everything: before/after results — the main trigger
- Instagram Reels and TikTok deliver the best CPM in this niche
- Female audience 25–44 — core segment, aesthetics must match
- Client retention (LTV) matters more than first-visit cost
✗ Common mistakes
- Advertising the procedure, not the result
- No retargeting for clients who left after first visit
- Static photos instead of video and Reels
- Broad targeting without beauty/self-care interests
Our approach to the niche
01
Aesthetics
Visual style audit. Ads in the aesthetic of the target audience.
02
Before/After
Real results as the primary content format.
03
Reels + Stories
Vertical video content — the main format for reach.
04
LTV focus
Retargeting for clients + special offers for repeat visits.
×3Revenue growth
62%Return rate
$9Average CPL
5+Projects
Video case · 14 minBeauty business: how we tripled Arcadia Spa revenue in 4 months
“The most important thing we learned — you need to advertise the result, not the procedure. That changed everything.”
Вікторія Бєлова
Owner · Arcadia Spa
“Return rate of 62% is our key metric. Horison helped us build a retention system, not just acquisition.”
Аліна Романова
Director · Velure Studio
Checklist before launching ads in this niche
Content in target audience aesthetic
Real before/after photos added to ads
Reels and Stories launched as primary format
Retargeting for first-visit clients
Booking events configured on site
Segmentation: new vs existing clients
A/B test: procedure vs result in headline
Geo-targeting set to 3–5 km
Working in the «Wellness and beauty» niche?
Book a review — we’ll show exactly what to change in your case✓ What matters in this niche
- Google Shopping is essential for new cars — people search for specific models
- Separate campaigns for sales and service — different audiences and triggers
- Video test drives convert 4× better than photos
- Service margin is higher than sales — often overlooked
✗ Common mistakes
- One campaign for the entire model range
- No retargeting for viewers of a specific model
- Ignoring service and parts audience
- Broad geography without dealer zone segmentation
Our approach to the niche
01
Model segmentation
Each model — its own campaign with specific price and specs.
02
Shopping
Google Shopping + Performance Max for search audience.
03
Video
YouTube pre-roll with test drives. TikTok for younger audience.
04
Service campaigns
Separate budget for maintenance, parts, insurance.
2180%Record ROAS
×3.5Lead growth
$42Auto CPL
3+Projects
Video breakdown · 16 minAuto dealer: 2180% ROAS through Google Shopping + Meta
“Splitting sales and service — a simple idea, but it added +35% to total revenue. We never thought about it.”
Сергій Гаврилів
Director · Meridian Motors
“Shopping campaigns — something we didn't have for 3 years. Now it's the main lead channel for new cars.”
Роман Козак
CMO · Nordkapp Auto
Checklist before launching ads in this niche
Campaigns split by models
Google Shopping configured
Separate service campaigns in place
Retargeting for viewers of specific model
Video test drives uploaded to ads
Attribution configured through test drive
Geo-targeting by dealer zones
A/B test: price in headline vs no price
Working in the «Automotive business» niche?
Book a review — we’ll show exactly what to change in your case✓ What matters in this niche
- Micro-moments — Friday evening, weekends, holidays — the main targeting
- Family segment and youth require different creatives
- Urgency in ads (50 spots left) doubles conversion
- UGC from visitors works better than any professional shoot
✗ Common mistakes
- Ads not tied to event timing
- No retargeting for poster viewers
- One ad for all age groups
- Ignoring Look-alike from ticket buyer database
Our approach to the niche
01
Time targeting
We show ads when people think «what should I do». Friday 15:00+.
02
Segments
Families, youth, corporate — different ads and offers.
03
Urgency
«X spots left», countdown to event — conversion ×2.
04
UGC
We launch repost and check-in mechanics through offers.
2267%ROAS
189KTickets
4₴CPA
2+Event networks
Video case · 17 minSmart Cinema: 189K tickets and 2267% ROAS — full breakdown
“We didn't know you could sell tickets at 4 hryvnia per conversion. The right moment to show the ad — that's everything.”
Дмитро Герасименко
Marketing · Smart Cinema
“UGC from our guests became our best ad material. And it costs nothing.”
Юлія Кравчук
CMO · EventHub Ukraine
Checklist before launching ads in this niche
Ads launch at peak decision-making hours
Segments: families, youth, corporate
Urgency element in ads
Look-alike from ticket buyers configured
UGC content added to campaigns
Retargeting for poster viewers in place
Attribution configured through ticket purchase
Holiday calendar added to campaign plan
Working in the «Entertainment and events» niche?
Book a review — we’ll show exactly what to change in your case05 — Portfolio
Our best work
Cases by channel, live website mockups, and a design gallery — all in one place.
Google Ads · Versace Home DistributorSolima Home3929%ROAS
Google Search · Translation agencyOnline PerekladIncreased 5×ROAS
Google Ads · E-CommerceMaxi Kids$0.75Cost per purchase
Google Ads · Real estate developmentHelios Estate740Leads
Solima Home
Google Ads · Versace Home Distributor · GOOGLE ADS
БЫЛО
The store was in the launch phase; no ads had been run yet.
СТАЛО
Built keyword sets from high-intent queries that brought us potential customers.
ROAS
3929%
Budget
$6.5K
Profit
$255K
Result
Budget $6,500 → profit $255,000. ROAS 3,929%.
Meta Ads · Real estateWood Apartments10330%ROAS
Meta Ads · B2BBoaRD Club$5CPL
Meta Ads · WellnessArcadia Spa×3Revenue
Meta Ads · BeautyVelure Studio×4Sales
Wood Apartments
Meta Ads · Real estate · META ADS
БЫЛО
One broad campaign, high CPM $28, blurred audiences.
СТАЛО
Split audiences by booking scenarios, launched look-alike from buyers.
ROAS
10330%
Budget
$9.6K
Profit
$1M+
Result
Budget $9,600 → profit $1,000,000+. CPM: $28 → $6.
Meta + Google · HotelsRest Ski Hotel$1.76CPA
Meta + SMM · EntertainmentSmart Cinema2267%ROAS
Full-funnel · B2CNorth Bakery4₴Conversion
Rest Ski Hotel
Meta + Google · Hotels · КОМПЛЕКСНЫЙ
БЫЛО
80% of bookings via Booking — the hotel paid commission on every guest.
СТАЛО
Fixed the link + retargeting + direct campaigns for travel audiences.
CPA
$1.76
Direct bookings
80%
ROI
×5
Result
80% direct bookings. CPA: $1.76.
05 — Services
What we do best
Six directions. Each with live cases and a clear price of results.
Meta & Facebook Ads
Targeted advertising on Instagram and Facebook. We find your buyer among millions.
We work with ad budgets from $500
Custom creative strategies, not templates
A/B testing hypotheses every week
Google Ads
Search ads and Shopping campaigns. We show your ads to people already searching for your product.
Google-certified specialists
Manual query audit, not automation
ROAS for Shopping campaigns from 500%
♪
TikTok Ads
Vertical video content and ads on the fastest-growing platform. Young audience, low CPM.
In-house UGC content team
Viral mechanics for brand awareness
CPM up to 3× lower than Meta in some niches
Marketing review
Deep audit of your current advertising. We find where money is leaking and give you a concrete fix plan.
30-minute Google Meet with a detailed breakdown
PDF report with recommendations
No fluff — only specifics
Websites + Apps
We build projects of any complexity, on tight timelines, with transparent terms
High-converting websites and landing pages
Built with modern technologies
Design and functionality thought through down to the details
♥
♥
♥
SMM management
Content strategy, design, and publishing. We'll make your brand stand out from competitors.
30-day content plan ahead
We'll refine your visual identity
We'll highlight what makes your brand unique
06 — Reviews
What our clients say
Real recommendation letters. Open the full A4 document and read what they wrote.
Алина КовальCEO · Wood Apartments
★★★★★
We've been working with Horison Partner for 2 years. In that time, ROAS grew from 800% to 10,000%+. More importantly — we understand every step: what's being done, why, and what comes next.
Open A4 recommendation
Максим ДроботDirector · BoaRD Club
★★★★★
An entrepreneur lead used to cost us $80–120. Now it's $5. The team doesn't just set up ads — they think like partners, not contractors.
Open A4 recommendation
Ирина МельникOwner · Rest Ski Hotel
★★★★★
Before working with the agency, 80% of bookings went through Booking and we paid huge commissions. Now it's 80% direct. That changed the economics of the whole business.
Open A4 recommendation
Александр ЛиCMO · Kairo Dental
★★★★★
First-time appointments tripled in one quarter. CPL dropped from €80 to €18. Most importantly — we finally understand what's happening in marketing.
Open A4 recommendation
07 — Team
People behind the results
08 — Numbers
10 years, in plain figures
0+
ProjectsAcross 25 niches
0
NichesFrom medicine to auto
$0M+
Client profitConfirmed by reports
0%
Record ROASDubai · e-commerce
Limited offer
First month— 50% for new clients
Full strategy, launch, management, Monday report — at half price for the first month.
09 — Tour
Come visit us at the agency
Online or offline
We’ll show exactly how we deliver results
Visit our office or book a Zoom call — we’ll share the screen and show in real time how our marketing team works: tools, dashboards, ad accounts.
Live demo dashboard with real campaigns
We’ll show the structure of our clients’ accounts
We’ll answer any questions without sales pressure
45 minutes. Free. Only value.
10 — Contact
Let’s start with a conversation
30 minutes — and you know your growth points. Book an intro — no pressure, only value.
- 1We reply within an hour
- 2No obligations — just a dialogue
- 3Concrete outcome in 30 minutes
HORISON PARTNER